Does SEO take too long to show results for New Websites?

If the chances are you work on a new website and are taking the organic marketing route via SEO, then you must spend a fair enough time working on your website and brushing your SEO skills from time to time. But what does it take from your side to spread the word about your new website on the world wide web? 

Now, this brings us to another leading question here which is all about the real deal with the time-frame that we need to fix on SEO. But, come to think of it again. When we say we are dealing with content organically, can we rush the results to come our way like we can do with the ads with SEO? Now who doesn’t want their new site to gain traction and if possible be pushed into the top search engine results asap! 

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Do we literally have to wait for as long as we can with SEO?

Expecting positive results with our SEO efforts is not such a big deal if it doesn’t take more time than we expected. The long time taking has no definitive answer yet but it need not be a too long and drab process if we strategize our SEO content plan well. It is this realisation that is needed at the very beginning when we are going to jump into the sea of SEO and not later when we give up so much of our valuable time and efforts into it. 

So, here’s a closer look at the right ways to approach SEO right from the time we strategize it up until we get the desired results from it using various methods:

Set the SEO Success Route Map with setting your Key Goals and KPIs

Firstly, we need to get a hang on what SEO success looks like so as to make sure we are clear about what results we need to achieve and at which measure. Even though it’s organic bound, SEO too demands a certain level of strategy in its execution similar to the budgeted ads that have their own goals and KPIs to achieve in its strategy.

It has to be seen that achieving these two metrics is the ultimate result of our putting in the right kind of strategy to make the SEO work on our new website. For a better understanding of these metrics, let’s first define them to know what they mean exactly in this context.

Key SEO goals are defined as those that help us to achieve an increase in our revenue by a set amount over a fixed period of time, say an year or so. KPIs can be measured in terms of audience visibility, impressions, rankings, and upsurge in organic traffic. So, setting goals is all about how you put realistic and measurable targets in place while you need to typically focus on the amount of time it usually takes to see results inclusive of core KPIs. Also, the key goals are not something one can copy looking at others but make it relevant to the nature of their business and change it as and when required depending on other factors.

Set the Expectations to see SEO Results in as less as 6 months

For all practical reasons, SEO is expected to work or show results within the first 6- to 12-month period. We already know that the measurable increase in website traffic or boost in associated leads and conversions are the results produced by SEO strategies. However, this doesn’t mean all the KPIs and goals are fulfilled but it surely paves the way for progressive results going forward.

The best that SEO does is give a prediction of the results based on researching a website’s existing performance given their strategy. In lieu of the fact that SEO takes time, there’s no one-size-fits-all approach to website optimization as results vary for each website.

While it is a given that SEO takes time to work, on the other hand search engines such as Google will list out only the best-ranked websites for a given search query and it also takes time to get a better ranking for a new website. When it comes to your website name visibility on the top of search engine’s indices or in the vicinity of most searched websites, you just got to earn it which takes some time and effort from your part.

However, with the right strategy it takes 6 to 12 months long to be able to see the SEO impact and also be sure of more growth in terms of higher organic traffic. 

Set the Time-frame neither too long nor too short to see the Results

When it comes to seeing the results you want initially, it can be as good as one month that one can start getting to see the result of their SEO efforts. Even if it takes that less time to see results, it shall not be the ideal time frame for anyone to set and one has to work their way up persistently and patiently to get a steady inflow of traffic to their website. The good news here is that it is all likely to go up from the time you get to start seeing results; be it one month or one year. 

Another important factor to consider is how the Google algorithm works which also changes from time to time before jumping to conclude your expected window of time to get the traffic. The reason being the search engine takes its own time to put together all the information it needs for thorough analysis of the new content created at your site and also partly your in-built optimization efforts. 

Hence, your SEO strategy will bear fruit over a period of time given the fact that it is subject to the algorithmic interpretations as well as the consistency in your content creation.

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Which factors decide how long to wait for SEO success?

Let’s take a look at those factors that determine the time duration of how long SEO results take to show effect on your website:

Check your website’s authority if any – 

The results explain how successful your SEO strategy is and how quickly they can be achieved if only your domain is not brand new. In other words, one of the key factors that might be influencing your SEO results and how long they take is none other than the website domain – either a new one or an established domain.

It’s a fact that a new domain most likely won’t build any authority or earn backlinks at the earliest which is why it takes longer to show successful results than an established domain. It takes at least 9 to 12 months to see results with brand new domains as opposed to the typical 6 to 12 months which is the case with established domains. It is also interesting to note that established domains enjoy higher authority and more backlinks than the newer ones.

You must also note that even in case of established domains it doesn’t necessarily translate to quicker results, especially, if the domain has been previously affected by such things like a core algorithm update, a penalty or had SEO issues that does not comply with Google’s webmaster guidelines.

Therefore, estimates on how quicker it takes to show SEO results are usually based on a site’s past performance with no historical issues that need immediate attention. To effectively put your projections together, always look at a site’s performance over the last 2 to 3 years.

Measure the competitive gap –

Low competition search queries under low competition niches make for quicker results than competitive ones. For example, when trying to rank a website for its competitive keywords in personal finance like ‘credit cards’ it may take more than 2 years to earn the coveted page 1 visibility whereas for lower/narrower competition keywords, it may be possible to show better results in as less as 3 to 6 months.

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This brings us to understand the concept of ‘Keyword Difficulty’ and how it would take longer to show results for keywords that are high in KD%. Apart from Keyword Difficulty, there’s also ‘Keyword Gap’ which is a good point to start estimating the competitive gap when you see how your competitors achieved their current position and how they are maintaining that visibility throughout. Another similar tool to analyse the competitive gap from the perspective of a backlink is the ‘Backlink Gap’.

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With this being said, you can neither control a website’s history nor the competition to bring the results in your favor. But only by being able to control the resources allocated toward an SEO undertaking, you can drive results in less time from a campaign. This is because the more resources you have allocated toward SEO, the faster you could usually see results. Above all, the best resource to give and invest as part of any kind of SEO efforts is time.

Which other factors to consider for your website?

ONce you implement your SEO strategy, it is vitally important that you monitor your site to ensure it gets the best results as expected. SEO is not a one-time tactic to easily get away with and so, it demands reporting and maintenance time-to-time as is with a good strategy. Thus, SEO involves ongoing work and monitoring while seeing this channel as a long-term, continued tactic could only help to prove worthy of your time and investment.

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SEO experts from Google also say that it needs at least 4 months to a year to help your business gain traction and gain benefit in the form of potential customers post implementing improvements. Though it is a different scenario with each website, the baseline SEO tactic is that the more resources you can allocate, the better and faster it is you get to see the results. By paying close attention to the content’s quality, website’s technical issues, and the backlink’s strength of the profile, we can gauge when success could be seen exactly.

Want to learn more about this? Get in touch with our Digital Marketing services experts at Granddad Communications.