How to draft a proposal for your SEO agency
Digital Marketing

Search engine optimization strategy plays a huge role in attracting consumers to your website. This increases your website’s visibility in the Search Engine Results Pages and brings more organic traffic to your website. SEO refers to the process of ‘optimizing’ your online presence to attract more business from relevant searches. These searches take place on Google and other search engines. People search for businesses using various search engines like Google, Bing, Yelp, Apple Maps, etc.This helps your business because traffic leads to potential conversions that lead to more profits for your business.An SEO proposal is very important in your sales pitch. it’s your chance to convince a new client that your company is the perfect fit for them.As your client reaches out to multiple SEO agencies your proposal is your chance to convince your client.Check out these tips on how to draft a proposal for your SEO agency,

Things which you need to explain to your client in your SEO proposal,There are six aspects of building up the right proposal. Following them in the right order is imperative for the drafting of a successful proposal.

  • competitor analysis – let them know who is there competitive for their business
  • Research target audience – explain to them about target marketing and let them know their target audience
  • Know your client, his requirements, strengths, and weaknesses
  • SEO – explain how SEO strategy works
  • Find valuable keywords – explain to your client about what kind of
  • Create SEO recommendations – give clients suggestions on what kind of keywords work for their Business.

These things should Include in Your SEO Proposal

About your agency:

Start your proposal by introducing your agency. Let the client know what makes your agency the best fit. every proposal should include a short bio about you. This is necessary to build an excellent rapport with the client. This section should include a short description of your SEO agency. You should also include the reasons why your proposal should suit the client.

Right package and pricing:

This is one of the important factors among all, Your SEO package should depend on the requirements of the clients. The budget of your client plays a role in deciding the services you provide. so according to your services and client requirement you need to plan the pricing. The services of SEO agencies are continuous. You need constant upgrading of the strategies. SEO is always changing. You see something new almost on an everyday basis. Your pricing structure should include these aspects too.

Pitch Specific SEO Insights

This section contains the bulk of the personalization to your proposal, and likely where you’ll spend the most time. show specific insights you’ve gathered about their current SEO performance. Understanding their business problems and goals, Researching their website, and personalize the proposal builds a lot of initial trusts and credibility with the client.

Identify and Set Goals

Ensuring you and your client have a shared vision for your SEO work is vital. It’s important to understand that SEO shouldn’t be seen as a “quick win”, but instead, a way to take your client’s business to the next level, provide them with more visibility, and elevate their current business efforts.


Providing the solutions to the problems is more important. List out the solutions which you provide to your clients. Creating a blog, Link building, A/B testing, Keyword research, Optimizing the website, must include in your SEO solutions.

Competitor Analysis:

In a similar way to the keyword identification stage, the competitor benchmarking process involves picking out the different types of competitors in the search results that the client should benchmark performance against.


SEO proposal is well worth the time and effort it takes. You will land more clients when all your proposals are personal, detailed. the proposal is necessary to avoid any ambiguities and misunderstandings arising in the future. Clearing out these aspects at the proposal stage is always beneficial.