Digital Marketing


SEO is the most important factor. Nowadays getting a high rank for a business on search engines is becoming much more difficult. With Google’s algorithm relying on so many different signals, SEO refers to the process of ‘optimizing’ your online presence to attract more business from relevant searches. These searches take place on Google and other search engines. People search for businesses using various search engines like Google, Bing, Yelp, Apple Maps, etc. Search Engine Optimization can be hard to know where to spend your time to maximize your chances of ranking highly. This helps your business because traffic leads to potential conversions that lead to more profits for your business.

Managing client expectations is not that easy, Managing client expectations help ensure strong customer satisfaction, as they will see your agency is reliable, helpful, organized, and capable. but getting clear on what your clients truly need and want to see is the key to building a long-lasting relationship. delivering a smooth experience that always meets a client’s expectations is essential for your business to’ll need to accomplish the ‘goals’ of your clients to serve the best. so check out these few tips on how to set your client expectations for your SEO agency:
you’re an SEO agency working with a new client. You should set expectations by saying “you should see an improvement in rankings within the first three months”, instead of “we can make you rank on page one in two weeks”.

Educate the Client about SEO:

Your client will definitely have doubts on few things like what is SEO, What could it do to their business, How can SEO help their business grow, Why should he get registered in Google My Business? is that mandatory, How much time will it take to show up the results. They obviously know what they are doing but giving them a brief understanding makes a clear version for them and it builds trust in you to the client.

Set expectations about the way your agency works

one of the best ways to effectively manage your client’s expectations are by developing trust. While setting and planning about the project with your client, make him aware of the way your team carries out all tasks. Communicate to the client how your team works. Introduce them to the people who will be working on their account so they can put a face to the person who designed their latest landing page. Introduce your entire team, and explain their role. Then, set expectations with your client on who they will communicate with for different things.

When it comes to SEO don’t promise the Client:

We all know that SEO trends keep on changing. Something that is working now, may not be effective tomorrow. Therefore, you should be well aware of all the changes that occur in intervals. Not only that, but you should also make your client well aware of this concept, if any changes come midway in SEO, you can easily handle the situation. If you set a client’s expectations slightly lower than what you know you’ll deliver when delivery day comes if the work isn’t finished then the client loses trust in you and your marketing agency. Sometimes, things do not go according to plan, and it can turn out that the project takes a bit longer than initially expected.

Brief your team about the Project:

Give relevant team members at your agency everything they should know about the client and the project, and then hold an internal orientation meeting to ensure they clearly understand what will be expected of them from the start. This is critical to aligning your team with your client’s team and setting reasonable expectations on both sides.

Keep your team updated on SEO

As day by day SEO trends keeps on changes keep updating your team about it A good team is necessary to understand your client’s all needs and act according to them. Hence, better will be to stay careful while hiring and double careful while training fresher employees. Their mistakes may cost you a lot. as SEO trends keep on changing. Something that is working now, may not be effective tomorrow. Therefore, your team should be well aware of all the changes that occur in intervals.


Setting solid expectations for clients is a great way to build strong relationships. because you’ll set the tone for an honest working relationship right from the start. Make sure that you are regularly communicating the changing dynamics of your client’s SEO presence to them. It is how you can show them that your efforts are making changes. And as they’ll know that their presence is improving, they will stay happy and satisfied with your services.

Want to learn more about this? get in touch with experts at Granddad Communications